Category: Integrated
Product: Self-Promotional /Holiday
Client: Cheil
Objective: Make our holiday message stand out among the deluge of holiday cards.
Key Insight: Holiday cards are often opened, trashed and not memorable.
Idea: To create a distinctive, attention-grabbing, holiday-themed message that entices users to further their experience online.
Solution: We took the Naughty or Nice concept into the workplace and online. Mailed notices with bags of coal informed co-workers, clients and vendors that they made Santa’s naughty list. In order to plead innocent or guilty they were directed to view videotaped evidence at the North Pole Violations Bureau website.
