Category: Ambient
Subcategory: Ambient-Promotional
Product: Holiday Card
Client: Cheil USA
Corporate holiday cards are almost as bad as fruitcakes, and are as likely to get dumped. We wanted Cheil’s holiday cards to stand out from everybody else’s. So we sent gifts along with them. After all, everybody loves gifts. That is, unless it’s a lump of coal. Oh how could we be so Scrooge-like at Christmas? Relax. The coal was yummy, and tasted of cinnamon. And the whole thing enticed “naughty” people at the receiving end to further their Cheil holiday experience online at the “North Pole Violations Bureau”.
