Category: Online
Subcategory: Social Network Platform
Product: Lenovo Notebooks
Client: Lenovo
Lenovo let their college audience know they understood their pain when they set up, “The Friends With Technical Benefits” campaign on Facebook.
Addressing the insight that parents can rely heavily on their children for technical support, Lenovo thought they’d show their love by letting them direct some of those frustrating phone calls to a friend, well actually to a Lenovo technical support – friend.
Rooted in Facebook this campaign demonstrated not only how well Lenovo understood their audience but reinforced Lenovo’s great customer service.
