Category: Ambient
Subcategory: Environmental-Guerilla
Product: Samsung HDTV
Client: Samsung
Every HDTV promises you the “best seat in the house”. So the idea here is that Samsung gives you the best seat in the movie theater too. How? By branding two seats with the Samsung logo in 76 Landmark Theaters nationwide. Not just your average seats, either, they were optimally placed and ultra plush.
