Category: Online
Subcategory: Website
Product: NorthPoleViolationsBureau.com
Client: Cheil U.S.A.
For the Cheil holiday card we decided to send Seasons Accusations instead of sending Seasons Greetings. These were summons that sent friends, family and officiates to the North Pole Violations Bureau to face charges of various office offenses. The site features videos of various work related infractions including “The Grand Theft Cupcake”, which is the unsanctioned consumption of a person’s goods from the fridge. After visitors plead guilty or innocent to the various misdemeanors the site renders a verdict.
* Everyone who got a “summons” also got a bag of coal that was “mined” in Vermont. These chunks of coal tasted of cinnamon.
