Category: Integrated
Product: Samsung H.D.T.V.
Client: Samsung H.D.T.V.
Objective: Build an emotional connection between Samsung and the growing population of H.D.T.V./home theater consumers in the film enthusiasts set.
Key Insight: These high-life seekers are passionate about films and appreciate the unwavering vision of independent filmmakers.
Idea: Connect Samsung HDTV with Independent Film in the mind of indie enthusiasts by showing that, inside and outside of a theater, Samsung is passionately dedicated to ensuring film lovers see the films the way the directors intended them to be seen.
Solution: Celebrate indie film achievement with a partnership-based marketing campaign. Working with Landmark Theaters, we created, in theater, the “Samsung BlueSeat” area—the best seats in the house. Online, BlueSeat.com gave indie film lovers an exclusive look into the innermost workings of independent film via exclusive footage and interviews. We also created print, OOH and movie theater commercials to support BlueSeat.com
