Category: Ambient
Subcategory: Electronic Billboard
Product: NikeiD Sneakers
Client: Nike
Thanks to this NikeiD effort, there was a lot more for people to see and do in New York’s Times Square. We took over a huge 23-story Reuters digital sign, then got tourists and city folk alike to whip out their cell phones. These callers called a toll-free number, then had 60 seconds to design a Nike sneaker on this sign in real-time, using the buttons of their phone. When they were done, they not only had a wallpaper of their creation on their phone, they also had the option of buying their masterpiece at a NikeiD store.
